Scaling Admissions for Lakeview Health
A full-funnel overhaul of digital acquisition, analytics, and content for a leading behavioral-health provider and its Koru Spring brand — rebuilding the strategy from the ground up, launching a new sister brand, and reporting results straight to senior leadership.
A new marketing engine, built end to end
From October 2021 to December 2024, Lakeview Health needed more than campaign tweaks — it needed a modern, measurable growth system. I owned the strategy and execution across search, paid media, analytics, conversion, and the website, while managing the freelancers, engineers, and integrations that made it run — and launching a brand-new sister facility, Koru Spring. Below is what was implemented, managed, and the results it produced.
Implemented
- Content strategy
- SEO optimization plans
- Target ROAS & Target CPA campaigns in Google
- Performance Max (PMax) campaigns
- New marketing strategy for Koru Spring
- GA4 profiles
- KPI dashboards
- Weekly & monthly reports to senior leaders
- Technical SEO updates
- CRO campaigns
- New brand video on YouTube
- New Meta account & campaigns
- New Google Ads account
Managed & Oversaw
- SEO-friendly content creation with freelancers
- Team of UX engineers & web developers
- CRM-to-Google-Ads integration
- Two website redesigns
- Two CMS upgrades for SEO
- Sales collateral creation
Outcomes that moved the business
The data behind the turnaround
Lakeview Health's organic search visibility had been sliding for years. Technical SEO, content, and SERP-feature work reversed the decline and pushed visibility past its previous peaks.
From dated template to a modern, converting site
Two full redesigns and CMS upgrades transformed the Lakeview Health website — clearer navigation, stronger brand presence, and a conversion-focused layout built for admissions.
Launching Koru Spring from the ground up
An eating-disorder treatment brand, built to grow
Koru Spring — Lakeview Health's eating-disorder treatment center in Jacksonville, FL — needed a complete go-to-market strategy. I built the marketing plan, brand presence, website, and acquisition campaigns that took it from launch to a steadily climbing SEO and admissions footprint.
The result: a distinct, warm brand identity and a search presence that grew month over month from a standing start.
Want results like these for your facility?
I bring the same full-funnel playbook — strategy, execution, and reporting your leadership can trust — to treatment centers ready to grow.
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