Insights

Seven Services. One Person Who Has Run All of Them.

I'm Brendon Rowe, MBA — 14+ years in growth marketing, 7+ leading HIPAA-compliant acquisition in health and wellness. Most treatment centers and health brands don't need seven vendors who never compare notes. They need one person who has owned the search, the paid media, the site, the testing, and the reporting — and can tell you which one is actually broken.

Get a Free Marketing ReviewSee All Seven
Brendon RoweWhat's the symptom? I'll point at the service.
Where I'd start

The page or the intake path is leaking. CRO finds the friction; analytics proves which fix moved admissions, not just form fills. Bradford's 256% web-conversion gain came from exactly this.

256% Organic Traffic · Lakeview·2× Subscriptions · Weight Watchers·127% Leads · Bradford·54% Contact Conversion · Lakeview·40% Lower CPA · iHeartMedia·$4M Paid Budget · TouchNote·23 Sites · 37 Facilities·120+ Sites Audited · QuinStreet·

The Services, With the Number Each One Is Judged On

Every card carries one result from my own work, not an industry benchmark. The highlighted ones match the symptom you picked above.

01256% organic traffic

Healthcare SEO & AEO

Technical, content, local, and answer-engine visibility for YMYL health topics, built to survive medical review as well as ranking checks.

In scope
  • Technical audits, Core Web Vitals, schema for clinical entities
  • Condition, treatment, and location content architecture
  • Google Business Profile and facility-level local SEO
  • Answer Engine Optimization — getting cited by AI Overviews and chatbots
Proof: 256% organic traffic recovery at Lakeview Health; subscriptions doubled from organic at Weight Watchers; 120+ sites audited at QuinStreet.
SEO scope–
02127% leads

Paid Search & Google Ads

Google, Microsoft, Performance Max, and Local Services Ads, with the LegitScript, policy, and privacy layer resolved before bidding matters.

In scope
  • Eligibility, certification, and ad-policy readiness
  • Campaign structure by service line, geography, and intent
  • Offline conversion imports from the CRM
  • Weekly search-term, creative, and budget management
Proof: Leads up 127% at Bradford Health with Google Ads a top channel; $4M paid budget managed at TouchNote.
Paid search scope–
03Geo-tested lift

CTV & Television

Connected TV, cable, and news-network buys planned like a performance channel: geo-targeted, tested against holdout markets, read on branded-search lift and inquiry quality.

In scope
  • CTV and linear planning and buying
  • Holdout-market test design and lift analysis
  • Creative direction for a family in crisis, cleared for policy
  • Branded search and call volume as the read-out
Proof: Bought CTV, cable, and news networks at TouchNote during a year that doubled subscriptions; currently advising Weill Cornell on CTV strategy and creative.
How I buy TV–
042× subscriptions

B2C Health Marketing

Full-funnel consumer acquisition — paid social, influencer, affiliate, podcasts, app store, email — for subscriptions, wellness programs, and families seeking treatment.

In scope
  • Persona campaigns, including affluent private-pay audiences
  • Paid social within sensitive-category rules
  • Influencer through agency networks; affiliate through Rakuten
  • App Store Optimization, Apple Ads, and lifecycle email
Proof: Subscriptions doubled at TouchNote and Weight Watchers; 40% lower CPA at iHeartMedia; 86% admissions growth at Lakeview.
B2C scope–
0554% contact conversion

Conversion Rate Optimization

A/B and multivariate testing on intake forms, landing pages, call paths, and insurance flows — with the statistics done honestly and the tools configured for PHI.

In scope
  • Friction audits with heatmaps and call recordings, PHI masked
  • Hypotheses ranked by impact, traffic, and effort
  • Variants built in WordPress, wired in VWO or Optimizely
  • Geo tests and rollouts for low-volume facilities
Proof: Web conversion up 256% at Bradford Health; contact conversion up 54% at Lakeview; Optimizely testing at Blue Fountain Media.
CRO scope–
06CAC · LTV · ROI

Analytics & Measurement

GA4, Tag Manager, call tracking, and CRM-connected reporting so leadership sees cost per admission — configured so patient detail never reaches an ad platform.

In scope
  • GA4 and GTM frameworks, event and conversion design
  • Offline conversions and Meta ↔ Google ↔ CRM data exchange
  • Looker and Tableau dashboards: CAC, LTV, ROI by channel
  • HIPAA-aware tag configuration, reviewed by counsel
Proof: Tableau reporting at QuinStreet; KPI and LTV dashboards in Looker at iHeartMedia; Dynamics 365 marketing insights at Lakeview; CAC/ROI reporting to facility leadership at Bradford.
Analytics scope–
0723 sites · 37 facilities

Website Building & Management

Requirements, agency direction, and hands-on page building in WordPress and other CMS systems — owned by the person who then has to make the site convert.

In scope
  • Written specs and wireframes agencies are held to
  • Program, location, and landing pages added directly
  • Schema, tracking, and HIPAA-aware forms
  • Weekly audits and ongoing management
Proof: 23 WordPress sites product-managed for 37 facilities at Bradford Health; three facility sites at Lakeview; a lead-gen site created from zero at QuinStreet.
Website scope–

Why One Person Beats Seven Vendors

The services feed each other. Paid search buys the query data that tells SEO what to build. Every ranking and click lands on a website page that CRO has to make convert. CTV makes branded search cheaper. And analytics is the only reason any of it can be judged. Split across agencies, the hand-offs are where the money leaks.

CTV · TVB2CPAID SEARCHSEO · AEOWEBSITECROADMISSIONSANALYTICS · CAC · LTV · ROI

The Service Under Every Other Service

Analytics isn't a line item I added to look complete. It's the thing I've built at every stop: Tableau reporting at QuinStreet, the KPI and LTV dashboards at iHeartMedia in Looker, GA4 and Tag Manager frameworks at Blue Fountain Media, Microsoft Dynamics 365 marketing insights at Lakeview, and CAC, LTV, and ROI reporting to sales and facility leadership at Lakeview and Bradford.

In healthcare it carries one more job: keeping patient detail out of the ad platforms while still giving smart bidding a signal it can learn from.

QuinStreet
Tableau reporting for a lead-gen portfolio
Built the Tableau reporting behind 120+ audited lead-generation sites — the first place I learned that a recommendation without a dashboard doesn't get executed.
iHeartMedia
KPI and LTV dashboards in Looker
Owned all online paid acquisition for iHeartRadio and built the KPI and LTV dashboards that cut cost per acquisition 40% and were presented to leadership.
Blue Fountain
GA4 and Tag Manager frameworks
Implemented analytics tracking frameworks for CPG and retail clients, then used them to measure Optimizely A/B tests — instrumentation before testing.
Lakeview
Dynamics 365 marketing insights
Led projects to improve marketing insights in Microsoft Dynamics 365 and reported CAC, LTV, and ROI to sales and leadership as admissions grew 86%.
Bradford
CAC and ROI for 37 facilities
Cross-platform data exchange between Meta, Google, and the CRM; CAC, ROI, and conversion reporting to facility leadership across a 23-site portfolio.

Straight Answers, Before You Ask

The four questions that open almost every first call.

Q1

Which healthcare marketing service should I start with?

–

It depends on where the funnel is leaking. If organic traffic has dropped, start with SEO. If ads are being disapproved, start with paid search and compliance. If traffic is steady but admissions are not, start with conversion rate optimization and analytics.

Q2

Do you work with behavioral health and addiction treatment centers?

+

Yes. Most of the work is in behavioral health, addiction treatment and wellness, including 37 facilities at Bradford Health and three facility sites at Lakeview Health.

Q3

Is the marketing HIPAA compliant?

+

Tracking is configured so patient detail never reaches an ad platform, while still giving smart bidding a signal it can learn from. Tag configuration is reviewed by counsel before launch.

Q4

Do I have to buy all seven services?

+

No. Most engagements start with one or two. The advantage of a single consultant is that the services inform each other rather than being split across agencies that never compare notes.

Not Sure Which Service? That's the First Conversation.

Send me your site and your ad accounts. I'll tell you which of the seven is actually leaking admissions — whether or not you hire me for it.

Get a Free Marketing ReviewBrendonRowe16@gmail.com
AHM AI Health Marketing
Brendon Rowe, MBA · Owner AIHealthMarketing.com · Queens, NY
BrendonRowe16@gmail.com
© 2026 AHM · AI Health Marketing. All rights reserved.