A global organic-growth program spanning nine countries
From July 2017 to February 2020, I led SEO and app-store optimization for WW across nine international markets. I built the reporting infrastructure that senior leaders trusted, defined the global search and ASO strategies, and steered product, brand, and content teams through a rebrand in Google Search. Below is what was built, what I oversaw, and the results it produced.
Implemented & Built
- →SEO KPI dashboards for real-time performance tracking
- →Global SEO strategy spanning 9 countries
- →Global ASO strategy spanning 9 countries
- →Monthly reports to senior leaders in creative, product, operations, brand & marketing
Managed & Oversaw
- →Attribution-tool setup for app marketing channels
- →Product updates for SEO purposes
- →Rebranding strategy in Google Search
- →SEO content strategy for WW.com
- →Google Data Studio dashboards
Outcomes that moved the business
Doubled #1 keyword rankings
Doubled the number of #1-ranked keywords across both Google Play and the App Store.
More app-store downloads
Lifted downloads through listing optimizations and disciplined A/B testing.
Organic traffic to WW.com
Grew organic search traffic to the flagship site through technical and content SEO.
Subscriptions from organic
Doubled subscriptions originating from organic search in just six months.
The data behind the growth
Global SEO and ASO work compounded through the engagement — organic visibility and search interest climbed steadily across markets, with the sharpest gains following the rebrand and content push.
Want results like these for your brand?
I bring the same full-funnel organic playbook — global strategy, execution, and reporting your leadership can trust — to health and wellness companies ready to grow.
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